my socks my style

As a specialist manufacturer that designs and produces legwear, particularly socks, for all generations and people regardless of their age or gender, the Okamoto Group has pursued manufacturing products to generate emotions in our consumers.
Recently, given the considerable change in business environments surrounding legwear, primarily in consumer buying behavior and distribution structures, we believe that marketing activities that begin with the consumer have become even more important. Despite the large number of functionally-capable and exceptionally-designed hosiery products, the Japanese legwear market has demonstrated a lack of category-leading brands relative to its overseas counterparts. In the Okamoto Group, we feel that moving forward, Japanese brands need to elevate their brand value by creating new value and refining the unique quality they offer through original products that fulfill consumer needs.
Similar to our domestic business, the basic policy for our overseas business is to become a corporation with global marketing capabilities by valuing the relationship with our consumers at all times. This also embodies the ideal management structure of the Okamoto Group.
While continuing to use our corporate philosophy and company creed as an anchor, we at Okamoto Corporation will continue to regularly learn and challenge ourselves with the aim of realizing our vision: “To become a marketing-focused legwear manufacturer serving the international marketplace.”